1. Introduction

Grupo Alicapital, S.A. de C.V. ("we", "our" or "the Company") is committed to protecting the privacy and security of our users" personal information. This Privacy Notice describes how we collect, use, disclose, and protect your personal information when you use our software and services, in accordance with the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and other applicable regulations in Mexico.

2. Responsible for Personal Data Processing

The entity responsible for processing your personal data is Grupo Alicapital, S.A. de C.V., located at Avenida Ignacio Morones Prieto #2918, Col. Del Carmen, Monterrey, Nuevo León, C.P. 64710. You can contact us at [email protected].

3. Information We Collect

We collect various types of personal information when you use our services, including:

Contact information: name, email address, phone number, mailing address.

Account information: username, password, preferences.

Payment information: credit or debit card details, bank information.

Usage data: information about how you use our software, IP addresses, device and browser information, pages visited, time spent.

Any other information you choose to provide.

4. Purpose of Data Processing

We use the personal information we collect for the following purposes:

Primary:

• Provide and improve our services.

• Process transactions and manage payments.

• Communicate with you and provide customer support.

• Comply with legal obligations and resolve disputes.

Secondary:

• Personalize your experience with our software.

• Send promotional communications, provided you have given consent to receive them.

5. Transfer of Personal Data

We may share your personal information with third parties in the following circumstances:

With service providers who help us operate our business and provide our services.

With legal and regulatory authorities, when necessary to comply with the law or protect our rights.

In the event of a merger, acquisition, or sale of all or part of our assets, your personal information may be transferred to the successor entity.

We are committed to not transferring your personal information to third parties without your consent, except in cases provided for by the LFPDPPP.

6. Security Measures

We implement technical, administrative, and physical security measures to protect your personal information against damage, loss, alteration, destruction, or unauthorized use, access, or processing.

7. ARCO Rights

You have the right to access, rectify, cancel, or oppose (ARCO rights) the processing of your personal information. To exercise these rights, you can submit a request to [email protected]. Your request must contain the following information:

Full name of the data subject.

Address or other means to communicate the response to your request.

Documents proving your identity or legal representation of the data subject.

Clear and precise description of the personal data for which you seek to exercise any ARCO rights.

Any other element or document that facilitates the location of personal data.

8. Information Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Notice, unless a longer retention period is required or permitted by law.

9. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. We will post any changes on this page, and if the changes are significant, we will notify you by email or other means.

10. Contact

If you have any questions or concerns about this Privacy Notice or our privacy practices, you can contact us at:

Avenida Ignacio Morones Prieto #2918, Col. Del Carmen, Monterrey, Nuevo León, C.P. 64710

[email protected]